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Generative AI marketing, European edtech report, falling fintech valuations

Maintaining a full content pipeline is a laborious, subjective process, and with so many people involved, it can be hard to remain data-driven.

Generative AI tools speed up this work dramatically: Once a system is trained on your content, it will churn out keywords and ideas by the bushel, but human beings still need to separate the wheat from the chaff.

In a detailed TC+ post, Nick Zamanov, director of business development at Cyber Switching, explains how his team used OpenAI to boost site traffic, domain rating and backlinks within just a few months.

He includes several prompts they developed, along with suggestions that will help you train AI tools to produce material in your own voice.

“There is no need to reinvent the wheel, so use content you’ve already worked on to help generate better keywords, recommendations, and ultimately, your marketing strategy,” he advises.

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