Bumble, the dating app company, has unveiled its revised community guidelines with the intention of combatting issues such as bots, spam, ghosting, and doxing. These updated policies will be implemented not only on its dating app Bumble but also on Badoo.
The platform is overhauling its regulations to eliminate bots by prohibiting actions that artificially influence “connections, matching, conversations, or engagement through the use of automation or scripting.” Bumble disclosed that it has already taken action against over 8.2 million accounts this year across its various platforms, with the majority identified through the company’s AI, which detects fake and spam accounts.
Bumble has been dedicated to enhancing safety on its platform by investing in machine-learning models. Last year, the company even made its algorithm for detecting unsolicited explicit content open-source.
Furthermore, the dating app is introducing clauses to forbid adult content on its apps, encompassing content in user profiles and attempts to buy, sell, or promote sexual content.
Additionally, the company is cracking down on ghosting, and it will now classify a “no-show” on dates (when two individuals agree to meet but one fails to appear without any notice) as “bullying and abusive conduct.”
In a previously published help page regarding ghosting, Bumble had simply encouraged users to view it as the other person’s loss.
“Bumble believes in acknowledging the imperfect nature of dating. We understand that ghosting can be disappointing or frustrating, but sometimes it occurs,” the page had stated. “If someone abruptly ceases communication with you, consider it their loss and an opportunity to find someone better suited for you.”
Bumble also stated that it is updating its guidelines to incorporate actions such as doxing and victim-blaming as violations of its service under the “Bullying and Abusive Conduct policies” policy. These changes will apply to all company properties, including Bumble, Badoo, and the newly launched Bumble For Friends (BFF) app.
While the company hasn’t provided specific details about updating its reporting options and procedures to align with the revised community guidelines, it is worth noting that addressing off-platform violations of these rules may pose significant challenges.
