Capsule, a startup that has harnessed the power of AI in the realm of video editing, is now unveiling its product to the public after an extensive three-year development phase. The company’s AI-powered video editor, tailored for enterprise use, has a distinct goal: not to supplant human involvement in video editing, but rather to assist content and marketing teams in producing videos at a pace ten times faster than previously achievable, as asserted by the company.
To accomplish this, Capsule diligently addressed several pain points reported by its customers. These included the challenges associated with video editing and motion graphics integration, the stringent adherence to brand guidelines, and the imperative for seamless collaboration on video projects. Consequently, due to these concerns, many organizations outsource their video production to professional services, a trend Capsule aims to disrupt.
The startup endeavors to provide a user experience akin to the ease found in popular productivity applications such as Notion or Slides. It achieves this by offering an intuitive user interface infused with AI capabilities, simplifying the video editing process. Furthermore, the actual video editing occurs within a web browser, negating the necessity for high-performance computing hardware.
Previously, Capsule demonstrated functionalities like the ability to select a segment of text from a video’s transcript and convert it into a title card. Users can also prompt the AI to generate images based on provided text or other inputs. Additionally, the platform facilitates the effortless selection of different caption styles, among other features.
Since securing a funding round of $4.75 million earlier in the year, Capsule has undergone substantial enhancements, incorporating dozens of new features and performance optimizations to assist enterprises in scaling their video production. Users can now seamlessly incorporate text and motion graphics, even without formal editing expertise, with Capsule leveraging AI to generate elements such as headlines and B-roll images.
The Capsule team is actively working on introducing collaboration features, enabling copywriters, product designers, motion designers, video editors, marketing teams, and other project stakeholders to collaborate efficiently within the Capsule environment.
The video editing process is powered by Capsule’s proprietary video scripting language, CapsuleScript, which was developed over several years and is designed to operate within web browsers. All outputs from AI models are channeled as inputs into CapsuleScript. This language boasts its own layout and animation engine akin to CSS, supports dynamic expressions and modular components similar to JavaScript, and accommodates resolution-independent motion graphics, including SVG. In the near future, CapsuleScript will be opened up to the community, allowing designers and developers to expand its capabilities.
Capsule has been conducting beta testing with over 160 companies, including well-known brands such as HubSpot, Suzy, and Zapier. It is now entering public beta, having previously accumulated a waitlist of 10,000 eager users.
The solution is offered free of charge to individual business users who register with a company email address, while enterprise pricing is determined per seat and aligns with rates seen in other enterprise-level creative tools like Figma.
To date, Capsule has secured $7.75 million in funding from investors such as Bloomberg Beta, Array Ventures, Human Ventures, Swift Ventures, as well as notable angels like Nat Friedman (CEO of Github), Amjad Masad (CEO of Replit), Clark Valberg (Founder of InVision), Arash Ferdowsi (CTO of Dropbox), Kyle Parrish (Head of Sales at Figma), Mike Mignano (former Head of Audio & Video at Spotify), Roy Ranani (Co-Founder of Chorus.ai), and Sahil Lavingia (Founder of Gumroad).
