Traditionally, ardent movie enthusiasts showcased their dedication by amassing physical memorabilia, such as autographed posters. However, a recent shift towards digital collectibles has emerged as the contemporary emblem of fan allegiance. Really (formerly Moviebill), an augmented reality (AR) platform specializing in digital collectible movie tickets and interactive experiences for blockbuster films, has joined forces with the blockchain platform Avalanche. This collaboration powers “Fandime” NFTs, offering a novel means for movie studios to engage with their audience. Additionally, Really is expanding its AR collectible tickets to cinema partners in the Asia-Pacific region, covering Japan, Korea, Australia, the Philippines, Thailand, Malaysia, and Singapore.
Fandime tokens can be earned through various activities, including attending movie theaters and events, purchasing merchandise, and participating in Really’s AR experiences such as weekly trivia, scavenger hunts, and the “Pop-a-Corn” game. Users may also acquire Fandime directly within the Really app, available on iOS and Android devices. Each Fandime is uniquely identified through blockchain technology, minted on Avalanche’s blockchain network, and stored in the user’s Really account.
These tokens can be redeemed for digital rewards, movie-related AR content, exclusive opportunities, and even utilized in Really’s games. Amazon MGM Studios has already embraced Really’s platform, launching a collection featuring less mainstream films like “American Fiction,” “The Boys in the Boat,” and “The Beekeeper.” Collecting all three AR tickets from a movie awards exclusive Fandime tokens. The company plans to expand user earning and redemption options, allowing users to purchase movie tickets and merchandise, receive discounts, and collect Fandime tokens while watching content at home.
James Andrew Felts, Really AR’s founder and CEO, emphasized the significance of combining augmented reality and blockchain, stating that this intersection makes the digital world more human and familiar. Looking ahead, Really aims to diversify its offerings by introducing “Really Originals,” first-to-market AR stories, and expanding into other sectors beyond entertainment, including travel, retail, and sports. The company envisions its content network becoming a platform for brands to reach audiences with 3D messages at scale.
Founded in 2017, Really gained prominence by collaborating with Regal Cinemas to launch exclusive AR content, including interviews and games for the release of “Avengers: Infinity War.” As AR and VR become mainstream, Really leverages its technology to provide immersive experiences, engaging moviegoers and encouraging their return to theaters on a larger scale.
