Customer data-syncing startup Hightouch has officially acquired HeadsUp, with the co-founder of HeadsUp, Earl Lee, set to join Hightouch. In his new role, Lee will contribute to the development of Customer 360, an AI and machine learning-based product aimed at aiding clients in the management and collaboration of customer data. The terms of the acquisition remain undisclosed.
HeadsUp, prior to its acquisition, secured backing from investors such as 645 Ventures and achieved six figures in ARR. Its tools were instrumental for growth teams at product-led growth companies like Netlify, Contentful, Dialpad, and Matillion, enabling them to leverage customer data for optimal timing in sales. Hightouch recently reached a valuation of $615 million following its latest funding round.
Josh Curl, co-founder of Hightouch, explained that while the startup initially focused on data-syncing, it has since expanded into areas like Customer 360, aligning with HeadsUp’s mission. Curl sees similarities in the value assessment based on programmatic signals for high-value customers, both in B2C and B2B contexts.
Earl Lee highlighted Hightouch’s progress in developing downstream functionalities to assist marketing and data teams in maximizing the use of their data warehouses for activities such as ad targeting and audience segmentation. Lee’s focus will be on guiding Hightouch’s clients to a stage where their data is ready for optimal utilization with the startup’s downstream tools.
Before founding HeadsUp in 2020, Lee worked at Fiscalnote, a data-tracking SaaS company. His experience in building internal data analytics sites and tooling at Fiscalnote fueled his belief that every organization could benefit from a cloud data warehouse stack, motivating him to start HeadsUp.
Lee expressed his mission within Hightouch as building tools that empower organizations to extract value from the data stored in their warehouses. The collaboration between Hightouch and HeadsUp was fostered by the companies’ adjacent spaces in the industry, with a shared vision that became more apparent over the summer as they charted their future paths.
