Today, Spotify is implementing a significant change in how users interact with artists on its music streaming platform. The newly introduced artist profile pages are organized into three primary tabs: Music, Events, and Merch.
Music Tab: This tab now not only showcases the artist’s tracks and albums but also incorporates social features like Clips, which are short videos allowing artists to share their stories. Furthermore, artists can include fundraising links for financial support from partners like Cash App, Givealittle, GoFundMe, iyzico, Mercado Pago, PayPal.me, PayU, and various Music Relief organizations. The Music tab also highlights popular releases, featured playlists (including editorial, radio, and algorithmic playlists like “This is…”), and the artist’s personal “Artist Pick,” which can feature releases, playlists, show announcements, new merchandise, or podcasts. The Artist Pick is set to expire every six months to encourage regular profile updates.
Clips: Clips are brief videos, lasting less than 30 seconds, akin to Stories, offering a glimpse behind the scenes or insights into the artist’s creative process. Note that Clips is currently in beta testing and available to only some artists.
Bio and Links: Artists can include a bio of up to 1,500 characters and link to their profiles on external platforms such as Facebook, Instagram, and Wikipedia, much like a Linktree collection.
Fans Also Like and Appears On: Spotify leverages the profiles to suggest other music that fans might enjoy via the “Fans Also Like” feature. It also includes an “Appears On” section, highlighting albums and compilations where the artist appears, whether as a songwriter or producer.
Events Tab: This tab enables fans to purchase show tickets or express interest in upcoming shows in their area. Ticket sales are facilitated through Spotify’s third-party partners, including Ticketmaster, Eventbrite, AXS, Songkick, and others. Tests of the dedicated Events tab have shown a 70% increase in concert engagement and a 15% rise in ticket sales.
Merch Tab: Artists can display up to 12 of their merchandise items, with the latest listings appearing first. This feature is made possible through Spotify’s partnership with Shopify. This integration offers artists an additional revenue stream and has the potential to entice artists selling on their own websites to use Shopify’s storefronts instead. This merch tab has led to a 22% increase in purchases from users visiting an artist’s profile.
These profile enhancements follow Spotify’s earlier artist-focused announcements, including new marketing tools and a TikTok-style video-centric Home feed. The company plans to incorporate merch and events in various parts of the app to provide fans with greater access to these features, including a personalized Live Events Feed based on their preferences.
Please note that the new tab design is currently available only on Spotify’s mobile app, not on the desktop or web platforms.
