Direct-to-consumer wellness brand Traya has secured a substantial Rs 75 crore investment from private equity fund Xponentia Capital. This funding is aimed at broadening the reach of Traya’s holistic hair-loss solutions, bringing personalized care to the mass market.
Traya’s Mission and Approach:
Traya is dedicated to providing personalized and effective solutions tailored to address the unique hair-related needs of each individual. Founded in 2019, the brand focuses on treating hair fall internally by identifying its root cause.
Traya’s approach combines technological innovations with specialized formulations, offering online diagnosis services along with a team of dedicated hair coaches and doctors.
Previous Funding and Growth:
Previously, Traya raised capital from notable investors including Fireside Ventures, Kae Capital, and Whiteboard.
With a workforce of 800 people, Traya has successfully served over 8 lakh consumers. The brand has strategically leveraged partnerships with major marketplaces like Amazon and Flipkart to expand its reach.
Remarkable Growth Trajectory:
According to Saloni Anand, Co-founder of Traya, the brand has witnessed an impressive 2.5X growth in the past 12 months.
This growth is attributed to Traya’s unwavering commitment to customer satisfaction and its focus on delivering tangible results. Anand emphasizes that customer-centricity is at the core of Traya’s operations.
Founder’s Perspective:
Saloni Anand further emphasizes Traya’s dedication to helping individuals regain confidence by effectively combating hair loss.
She highlights the significance of the recent funding in enabling Traya to pursue its mission more vigorously.
Investor’s Outlook:
Rahul Bahri, Director at Xponentia Capital, expresses excitement about partnering with Traya. He acknowledges the brand’s unique approach to holistic care, combining elements of Ayurveda, allopathy,
and nutrition. Bahri underscores Xponentia Capital’s investment philosophy, which aligns with backing rapidly growing and profitable digitally native consumer brands like Traya.
Conclusion:
Traya’s latest funding milestone marks a significant step in its journey towards democratizing access to personalized hair-loss solutions. With the backing of Xponentia Capital
and its proven track record of growth, Traya is poised to make further strides in the wellness industry, empowering individuals to take control of their hair health and confidence.
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