IPL Season Sparks Marketing Frenzy
As the IPL season kicks off, marketers are gearing up to capitalize on the immense excitement among fans. This presents an ideal opportunity for brands
and retailers to leverage hyper-personalized marketing tactics, catering directly to individual fan affiliations and interests.
The Power of Customized Notifications
From offering personalized team jerseys to Chennai Super Kings (CSK) fans to providing tickets to matches featuring Royal Challengers Bangalore (RCB) for ardent Kohli supporters, brands are delving deep into customer preferences.
Moreover, by employing advanced targeting techniques, marketers can even entice fans with complementary offerings, such as discounts at a Japanese restaurant during a Mumbai Indians (MI) game for sushi-loving followers.
Hyper-Personalization: A Marketer’s Dream
In today’s competitive landscape, understanding and catering to individual customer needs is paramount. This is where hyper-personalization comes into play.
By leveraging data analytics and consumer insights, brands can craft tailored marketing strategies that resonate with each customer on a personal level.
ZEPIC: Redefining Customer Experience
Enter ZEPIC, a SaaS-based customer experience startup founded with the vision of revolutionizing how brands interact with their customers. By providing a comprehensive framework of customer data,
ZEPIC enables businesses to deliver hyper-personalized experiences throughout the entire customer journey.
Founding Vision: Personalization at Scale
Founded by Naveen Venkat, Sunil Kumar Somarajan Pillai, Bharathi Kannan Ravikumar, and Sreelesh Pillai, ZEPIC aims to empower go-to-market teams with actionable insights derived from real-time customer interactions.
ZEPIC in Action: Enhancing Sporting Experiences
Through partnerships with various organizations, ZEPIC has demonstrated its ability to transform customer engagement strategies. For instance, by offering a consolidated platform
to a national-level sporting association, ZEPIC facilitated personalized communication with members, driving enhanced member satisfaction and retention.
The Journey to Hyper-Personalized Campaigns
Drawing from their experiences in the SaaS sector, the founders identified the growing need for a more efficient approach to customer engagement. ZEPIC’s self-serve platform,
powered by AI and hosted on Amazon Web Services, empowers businesses to launch hyper-personalized campaigns within hours, significantly reducing time-to-market.
Breaking Down Data Silos
One of the key challenges faced by marketers is the fragmentation of customer data across various platforms. ZEPIC addresses this issue by providing a unified 360-degree view of customers, allowing brands to seamlessly engage with customers across multiple channels.
ZEPIC’s Market Strategy
Currently in the pre-revenue stage, ZEPIC has garnered interest from a diverse range of industries, including sports organizations, telecommunications firms, and tourism bodies.
With plans to target B2C sectors such as retail, ecommerce, and travel, ZEPIC is poised for rapid growth in the coming years.
ZEPIC’s Participation in Cremorne Digital Hub
As the first India-based startup to participate in the prestigious Cremorne Digital Hub program, ZEPIC has gained valuable insights and opportunities for growth.
The program aims to support tech scale-ups in securing investments, forming partnerships, and enhancing brand visibility.
Global Marketing Automation Outlook
With the global marketing automation market projected to reach $12,178 million by 2030, ZEPIC operates in a thriving industry poised for exponential growth.
Competing with established players such as Salesforce Marketing Cloud and Braze, ZEPIC is well-positioned to carve out its niche in the market.
Through its innovative approach to hyper-personalized marketing, ZEPIC is empowering brands to build stronger connections with their customers and drive sustainable growth in an increasingly competitive landscape.
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